SEO Copywriting – SEO Benefits
Most people when they think of SEO copywriting have the wrong idea in mind. SEO copywriting is not about keyword density or using X number of keyword variations. SEO copywriting is about writing tightly-focused, high quality content for your site users.
The SEO benefits?
• Keeping content focused on 1 / 2 keywords allows you to naturally include keyword variations, use related terms and automatically cater for all the other fancy stuff that search engines use to evaluate content relevance to certain keywords.
• High quality content is link worthy – providing information that genuinely helps your readers will earn you organic links and make your link building campaigns easier when other site owners can immediately see the value your site provides.
The best part about keeping things ‘focused’ and writing naturally is that you do not need to learn anything new about site copywriting – decent writing skills and the ability to write about one topic at a time will do.
Depending on your site goals and your own priorities, you might want to outsource your copywriting work. That’s fine as long as you can ensure that the following instructions are followed:
• One topic / keyword per page, going as general or as specific as the keyword itself
• Write naturally and focus on informing the user about the page topic (and how your company can help them, if you are selling products / services)
• Insist on high quality writing skills And once you have your site content taken care of, it’s time to put your site together and work on On-Page SEO.
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