Effective Keyword Research – How To Select Keywords For Your Website?

Keyword Research is the most crucial step in the designing of a website. It’s not just limited to website alone. There are other effective applications for keyword research ranging from PPC to SEO.

The first step in effective keyword research is to prepare a data comprising the search popularity and competition for each keyword. The next step is to select the most important keyword for your website. Basically, there are 3 types of keywords you can look for:

1. Brand Terms Keyword:

Brand keywords are related to your name or your website or your company’s name and your products. These are terms that will be less important in the beginning but as your business grows they will become good funnels of traffic for your website as people start searching for you directly by name.

2. High Relevance Plus High Search Popularity Terms:

Terms that are highly relevant are no-brainers for your targeting. However, there’s no point in targeting terms that don’t get any traffic. Ideally, the keywords that are both highly relevant and get decent search traffic are to be considered.

3. High Relevance Plus Low Competition Terms:

If search popularity is low but you still have highly relevancy in your list, check their competition. If there is little competition for them you might want to target these keywords (as second or third tier keywords) and use them to dominate search results for very relevant terms. In general, low competition means less difficulty in reaching the top 5 search results for a keyword.

Your ‘brand terms’ will be highly relevant but will probably have low competition. You will probably find other search terms as well related your business but not used by users searching for it.

Simple Tips To Select Keywords:

1. If a search term is not relevant, do not include it in your ‘shortlist’.
2. If a search term has low search popularity, do not include it in your shortlist unless it is also highly relevant.

Your final shortlist can include anywhere between 10 to 50 keywords depending on the size of your website and the scope of your business. A large, established website with plenty of products could even have 100s of keywords. After making a list of focused and traffic-pulling keyword list, you need to ‘match’ your keywords to internal pages. Hope this article has given you the best knowledge on Keyword Research. For more information on keyword research and SEO, you can visit exclusive site on Search Engine Optimization SEO.

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