Search Engine Optimization – Improve Search Engine Ranking – On Page SEO Factors

Some say SEO as an art whereas others refer it as a science. Whatever it might be, Search Engine Optimization is a must for a website to improve Search Engine Ranking. There are two components of search engine optimization – on page SEO factors and off page SEO factors. Both are equally important.

This article exclusively deals with the on page SEO factors of search engine optimization. When search engine spiders crawls your website to determine how it should be indexed, all they see is your “code”. Whether that may be HTML, PHP, ASP or whatever framework or language you’re using to build your site. More specifically, they look at the descriptive content pieces that are assumed to be informative to your visitors.

On page Search Engine Optimization includes your title tag, header tags, hyperlinks that provide navigation to the rest of your website. There is some argument as to whether Meta tags (descriptions, keywords) have any bearing with SERPs anymore. Both Google & Yahoo engineers and SEO Consultants have said the search engines are not relying on Meta tags but still there is a controversy going on.

Personally, I’ve seen my meta-description tags show up in search results, but I’ve never seen any visible effect from “META keywords” on any of the major search engine ranking results. So I can’t really comment on this with any authority, other than to say that I don’t really bother with anything other than title tags and the old Meta description, and I still get tons of traffic.

On-page elements that don’t seem to be a factor to search engine rankings are multimedia elements like flash, animations, javascript, frames and to some extent, images. (Themed image tags can, allegedly, get you a bunch of traffic from Google Images – but then, how targeted will that traffic really be unless you’re selling stock photos?)

Let us be strict with on page search engine optimization elements and search engine spiders when I talk about on-page factors. I’m not saying that “flash is bad”, or anything like that, because if it’s appealing or exciting to your visitors, it could lead to more backlinks.

Another “factor” that’s very important is the structure of your site’s internal linking. I’d strongly suggest that your site has a comprehensive sitemap page, which links to every page on your site as an internal directory – as well as being linked to from every page of your site. This makes sure that both humans and spiders are only 2 clicks away from every page of your site at any given moment, making it easier to both find and index.

There is a lot more to say on page search engine optimization. Let me have a break and see you tomorrow again. Meanwhile check this exclusive report on the latest trends of Search Engine Optimization.

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