Search Engine Optimization – On Page SEO

Let’s continue with search engine optimization on page factors. It’s also important for your links to accurately describe their destination. This will aid your users, while also “telling” search engines spiders that certain pages on your site are relative to a given keyword or phrase, which DOES affect your rankings for those keywords (over time). That leads to both a better user experience and more traffic. Those are the static factors.

The dynamic on-page factors can include frequent content additions (updates) in the form of new articles or even auto-updating RSS feeds, spider permission settings (robots.txt and link tags like “no follow”), and possibly to some extent, privacy policy compliance – although that’s only a rumor, and many of my sites aren’t w3 compliant and they get ranked just fine.

However, in all honesty, I have sites that haven’t been updated in years, and their traffic levels have been solid as a rock, and actually, most of them have gone up. So, take all of that “daily update” stuff with a grain of salt. I think it has more to do with how much content your site has to offer in general – which is otherwise referred as SEO anyway.

So basically, the bottom line is that as long as your site’s content is in text format, easy to read and easy to navigate – you’ll be fine in the long run, because if you follow the first chapter (market research and keyword development) in this book, your content itself will already be targeting your “long tail” traffic anyway by default.

Title tags are the most important of the “head tags”, so aside from your actual content, that’s the only consideration for factoring in your desperate-visitor and product-related keywords. Throw in a simple site-map, and that’s all there is to it – you’re ready for the next step, actually getting indexed and eventually ranked well in search engine results – which is influenced entirely by off-page factors.

If you’re new to all of this, and if you’re feeling a little overwhelmed by search engine optimization, then I strongly suggest that you download and read “SEO Mindset”, by Brad Callen. It’s exactly 128 pages and it absolutely kicks the crap out of all the other “SEO tips” books out there. It’s a refreshing explanation from an experienced, successful webmaster, no ulterior motives and lots of “tell it like it is” knowledge.

Check this exclusive report on the latest trends of Search Engine Optimization. Know the long term strategies for getting and keeping a top search engine ranking.

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