Site Architecture – How It impacts SEO Of A Website?

Do you know that site structure is an important aspect for SEO? How your website is structured internally – how pages link to each other, how different categories are divided and how content is segmented across those categories.

Just as external links pointing to your website are considered ‘votes’, a link from one site page to the other counts as a ‘vote’ as well. Proper internal linking is a must for every website.

The way you setup your site determines – along with the number, PR and quality of links pointing to your website – how quickly it is crawled by search engines, whether all internal pages are found or not, and also how well your pages rank in the search engine results.

• Have clear, distinct sections on your website and chunk content in them. If necessary, cross-link (a page that is relevant to two or more categories) but make sure that you are creating clear subtopics on your site and not a mishmash of random information.

• Highlight the key sections – via navigational menus – across the whole site.

• Build a reusable ‘system’ of internal linking – standard navigation + internal linking strategies to maximize exposure for key pages.

Use sitemaps to help search engines find all pages of your website (no, the absence of sitemaps will not harm your search engine rankings, nor will the presence of one necessarily improve them – it just makes it easier for search engines to find and index new pages).

For more information on the latest trends in SEO, visit the exclusive resource SEO MINDSET.

Popularity: 1% [?]